ABOUT

Samantha Edwards is Co-founder and Chief Creative Officer at The Charles Group.

Over the course of 15 years, she has gained a stellar reputation for her in-depth knowledge of brand strategy, design and marketing within the digital landscape. Her unique ability to fuse business needs with relevant and inspiring creative has resulted in a number of successful campaigns throughout her career. Samantha has worked on a wide variety of successful brand revamps and digital campaigns for numerous national and international brands and companies in luxury, lifestyle, fashion and beauty industries.

Samantha started her career at GQ Magazine, UK as an editorial designer before moving to the USA where she was the lead creative on campaigns for DKNY, Ferrari North America, and TOTO USA — the latter being where she won several awards for her creation of the Totology “Sustainability” Campaign. More recently Samantha’s work on the Netflix/WSJ Cocainenomics brand sponsored content experience resulted in a Cannes Lion, Webby Award and D&AD Pencil. Samantha’s creative leadership at The Charles is rooted in her commitment to culture and creativity, which has enabled The Charles Group to grow from strength to strength. Samantha currently splits her time between New York and Chicago, where she resides with her husband and two young sons.